Make your web pages faster

Written by Ed Beckmann Wednesday, 25 January 2012 04:29

Over the last few years internet connections and good browsers (like Google Chrome and Firefox) have become faster and enabled website designers to include high quality images, movement and interactivity. However,  this has led to bloated, poorly-written pages that are unusable on slower connections, especially mobile devices or public hotspots.

This article by the BBC highlights the problem.

How do you optimise a web page?

Balance good content and simplicity of web page construction. You should:

  • decide how you want your pages to serve your visitors and ensure that both you and the web designer question the value of each element on the page
  • remember that machines supporting flash have been dwindling since 2010 so have a very good reason to use it
  • be selective in using special fonts. Although attractive, some of the techniques to show them add a lot to page size
  • use skilled web designers. Many can set up a web page; some can make it look good; fewer people combine the skills of layout, language to attract search engines and concise page coding. As a test, ask your designer to explain from the source code how a page works. You don’t need to follow their explanation, just note how they try to answer you
  • use commercial quality page design packages or get pages coded directly in html. Many free website programs or templates result in poorly-written pages which may not work on all browsers
  • limit pages to a specific size, especially the main landing pages

What if I have large web pages?

People will not bother to load it, let alone read it. Because you have no control over the speed of your visitors’ connection assume it is slow. Remember, looking at pages on your designer’s big screen can be very misleading.


Learn more about Making Your Website Sell